Important Dates

 

October 16-17

OneBridge Client Training.  Please contact Susie-Golden Bishop at 317-275-5849 for information.


October 17

OneBridge will be attending the CUNA Plastic Card Processors Summit in Chicago, IL; a round table discussion on fraud reduction and loss prevention with the industry's leading processors.

 

November 22

OneBridge offices will be closed.  Client Service can be reached at 800-322-4035.  Happy Thanksgiving!

 

December 25

OneBridge offices will be closed.  Client Service can be reached at 800-322-0435.  Have a safe and happy holiday!

 

January 1

OneBridge offices will be closed.  Client Service can be reached at 800-322-0435. Happy New Year!

 

Fourth Quarter 2007

Issue XVII

 

In this Issue: 

 

Touchpoints-2-Article-Divid

Jim-Kern

Letter from the President

Dear Clients:

Going into my ninth month on the job as president of OneBridge has brought about many positive changes for the company. I’d like to highlight some of those in this edition of the Touchpoints Letter from the President.  

  1. Positioning OneBridge for growth in a highly competitive market. We have worked diligently to analyze the competitive landscape and position ourselves to provide not only a unique set of product offerings, but to deliver those offerings with exceptional “high touch” service, service our clients have come to expect.  
  2. We’ve added team members in the sales and marketing area to provide focused business development activities to grow our base of clients as we continue to expand awareness of OneBridge in the marketplace. 
  3. We have successfully completed our SAS70, FFIEC and CISP/PCI compliance audits. This helps assure our clients with the added “peace of mind” that we are up to date with the latest requirements in the industry from a security & soundness perspective. 
  4. Delivered many new products such as Fraud Scout, our automated fraud notification system; Visa prepaid cards for both the disposable & reloadable market segments; and recently announced our contactless card program utilizing the Visa payWave system.     
  5. Extended our partnerships with companies such as Share One, Symitar, and Ultradata to reach beyond our traditional core processing relationships. This initiative is crucial to the ongoing success of OneBridge, providing our clients and prospects with additional choices in the market, and not limiting them to a single core provider as we have in the past.
  6. In the next quarter, we’ll be announcing our answer to a full-service credit card offering to complement our flagship gateway credit card processing. This will assist us in having a broader product set in our continued quest for sustained growth and providing more solutions for our clients and prospects.

These are just a few of our key initiatives as we continue to grow. As I mentioned in a previous edition of Touchpoints, we have a very dedicated team focused on maximizing the value of all of your payments programsIt is our people that separate us from the competition. With our size, we not only have the ability to be nimble, but also continue to provide you with the service you’ve come to expect, and service you won’t get from the “big boys” in the industry. I appreciate your continued support and look forward to what lies ahead for OneBridge.

To our collective success,

Jim Kern
President

vbm_fc_smNEWS

October 15

Visa 2008 Olympic Games Promotion * - Order deadlines for statement inserts are October 15 and December 3.

 

November 1

2008 Retail Branch Program * - Deadline for early order discount for promotion period January 15 - April 30, 2008.

 

 

* To access this news item, you must register with visaonline.  If you already have a username and password, just click on the link and follow the directions.  If you need to register with visaonline, please visit www.volenroll.com.

Touchpoints-2-Article-Divid


Conference Review

As OneBridge continues to grow, we are committed to expanding and solidifying our relationships with core account processors and enhancing our expertise and knowledge base.  True to this commitment, we participate in and attend conferences and seminars throughout the year.  Below is an update on the conferences/seminars we attended last quarter.

 

Visa Fraud Seminar:  On August 23, 2007, Heather Eikenberry Stoner, OneBridge Manager, Risk Management Services, attended the Visa Issuers Fraud Seminar in Chicago, Illinois. Over 160 representatives from Visa issuing banks, credit unions and processors gathered to learn and share their experiences in the combat against fraud.  Heather’s experience was fantastic for many reasons including a strong affirmation that the risk management products and services OneBridge offers are leading edge.  Here is more about the wealth of information garnered from the Visa seminar.


Visa had knowledgeable and approachable speakers representing key risk management departments across their payment network. “I enjoyed putting names and faces together while having the opportunity to have one on one interaction," said Stoner.  The focus of this one day event really came down to five main strategy points, with each Visa representative stressing the importance of implementing these strategies. 

Secure the Payment Environment to protect card data and render it useless to thieves!  Securing the payment environment focuses on elimination of track data storage at the merchant and the need for them to be Payment Card Industry (PCI) Data Security Standard (DSS) compliant.  Visa has begun fining large scale merchants who are storing inappropriate cardholder data. 

Monitor, Identify & Prevent Fraud through technology and best practice!  Visa has developed Visa Advanced Authorization and the Risk Score, compromised account Risk Condition Code (RCC) and Compromised Event Reference ID (CER ID) in response to this significant need.  They emphasized using this information to make intelligent decisions to decline authorizations that meet certain criteria and queuing/alerting on others warranting analysis or validation. 

Manage the Impact of Fraud by helping Issuers and Acquirers recover from its effects!  Managing the impact of fraud involves alerting Visa by accurately and faithfully submitting TC-40 fraud advices.  Visa unveiled their new Common Point of Purchase service that alerts Visa to potential fraud requiring further investigation. 

Maintain Trust in Visa Payments through merchant and consumer education!  Visa’s goal is to maintain consumer trust in Visa payments and they understand that the success of your card program relies on it.

Create an Environment of Partnership by promoting industry engagement and accountability around security!  The bottom line is that everyone must work together to combat card fraud and compromises and that includes Issuers, Acquirers, Merchants, Processors and the payment networks.

The common fraud dilemma that echoed throughout presentations in each of the five strategy categories surrounded “compromises” - how to stop them, how to detect them, how to work through them and the need to look at technology to assist in accomplishing it. 

Effective risk management around compromised accounts requires that Issuers commit to adhering to some straight forward best practices.  That goal can be accomplished by utilizing the following tools and resources available:

  • Enroll in CAMS and leverage the information
  • Consistently & accurately report ALL fraud
  • Have Compromised Account Risk Condition Codes activated and use them in conjunction with the VAA Risk Score
  • Ensure your processor can use the CER ID
  • Evaluate how to use the scores for maximum fraud detection
  •  Use Visa fraud control tools during authorization
  • CONTINUALLY monitor performance, strategies and rules

So how do OneBridge risk management products and services help you achieve the goal of employing these best practices?

Enroll in CAMS and leverage the information
Y
ou can convey your list of compromised accounts to OneBridge and we will assist in providing detailed cardholder information.  We can also bulk load those cards into the OneBridge exception file and forward them to the Visa exception file.

Consistently and accurately report ALL fraud
OneBridge provides a fraud advice check box as a feature of entering a chargeback in Dispute Agent.  By checking this box you will quickly and easily submit a TC-40 fraud advice to Visa.  Receiving fraud advices is imperative to Visa’s ability to monitor fraud and develop innovative new tools.

Have Compromised Account Risk Condition Codes activated and use them in conjunction with the VAA Risk Score
OneBridge receives the RCC field which you can then view in the authorization screen in Navigator.  In our October, 2007, issue of Product Management News we announced the ability to use the RCC with our Real-time Authorization Filters, Velocity Monitoring and Fraud Scout.  We encourage you to contact client service with questions or to get started with this great new enhancement.

Ensure your processor can use the CER ID
OneBridge can also receive the CER ID in the Visa authorization message and can leverage these values in Real-time Authorization Filters.  More information about this feature can be found in the July 26, 2007, issue of our Product Management News.  You may also contact our Client Service team for more information.

Evaluate how to use the scores for maximum fraud detection
OneBridge offers guidance to determine a baseline for your card program.  Please contact our client service team to request suggestions based on an analysis of your data.

Use Visa fraud control tools during authorization
OneBridge provides many risk management services that occur real-time during our authorization processing.  For example, we can automatically decline authorizations based on failed CVV, CVV2, dCVV, Name Matching or invalid expiration date.  Additionally, our Real-time Authorization Filters can be established on virtually any field or combination of fields, present in the authorization message in order to make intelligent, real-time decisions. 

CONTINUALLY monitor performance and strategies and rules
We also provide alerts, reports and on demand information related to our various risk management products and services.  Our staff also monitors activity across all clients to identify and quickly shut-down authorizations on more global schemas.

The bottom line is that the fraudsters are out there and will remain out there.  It could be a large scale data breach, card skimming or as simple as cardholders losing their wallet and a dishonest person getting their hands on the card.  And, combating and mitigating fraud is not just an issue of reducing financial losses.  Security and protection are expected by your cardholders.  Developing and using best practices while creating more strategies with better intelligence benefits the consumer.  Help give them the best experience possible and don’t give them the opportunity to pull another card, issued by another financial institution, from their wallet.

The following are some noteworthy statistics about fraud trends compiled by Visa and presented during this fraud seminar.

First Quarter 2007 - Fraud to Sales

  • Debit = .07%
  • Credit = .16%

*Current trend shows Debit is flat and heading down, credit is driving the numbers

First Quarter 2007 - Loss Averages

  • Overall Credit $600
  • Overall Debit $300
  • Per transaction Credit $180
  • Per transaction Debit $100

Fraud Patterns - Card Not Present transactions

  • Inbound telemarketing decrease
  • Wire transfers increase
  • Computer telemarketing (phishing increase)
  • Telecommunications equipment (increasing)

Fraud Patterns - Card Present

  • Jewelry stores decreased
  • Electronic stores decreased
  • Automatic fuel dispenser and service stations dramatically increase.  1 out of 5 confirmed fraud cases are gas pumps.  Not testing schemas as much. Exploit card to resale gas to other patrons.
  • Trend toward home stores and discount stores are increasing.

Fraud Patterns - International Fraud

  • Card Not Present and counterfeit cards are biggest threat

Fraud Patters - European Fraud 

  • Card Not Present is huge

Foreward Financial Expo Bank Card Conference:  On September 5-7, 2007, OneBridge attended the Foreward Financial Expo Bank Card Conference in Chicago, Illinois. 


The compelling message that rippled throughout this three day conference was that we’re in an “Experience Economy”…period.  Gone are the days of commodities and services.  It was exciting to hear it over and over again because it completely affirms the tremendous value proposition of in-house credit card programs.  With in-house credit cards you realize great efficiencies within your financial institution, but even more importantly, your cardholders receive a streamlined, one-stop “experience”.  They have the ability to view and manage their credit card along side all accounts that are accessible from all your core support channels (e.g. call center, branch/teller, audio and Internet Banking).  Many OneBridge clients have enjoyed the benefits of in-house credit cards for years.  As you look to grow your program in the coming year 2008, we encourage you to build into your marketing message all the “experience” based benefits your cardholders want and enjoy with your in-house credit card program. 

Did you know that the average consumer has at least 5 credit cards in their wallet?  If the answer is yes, then how do you guarantee that when they go to pull out a card, they pull out yours?   Here are a few examples of how you can gain credit and debit card market share in our experience economy.

  • Gain a competitive edge by developing a cardholder experience.  Every part of their experience impacts whether or not they’ll use your card.  How easy is it for them to access their account information?  Can they access it right along side the other accounts they have with you?  Or do they have to go outside your immediate support channels? 
  • Create/maintain loyalty.  Customize your card programs, offer rewards (and OneBridge suggests thinking outside the box regarding what those rewards could be).  Use risk management services to gain trust.
  • Stay abreast of what consumers want and need.  Today’s consumer demands speed, convenience and flexibility with their card.
  • Offer the latest technological innovations that support their needs.  An example is adding the payWave’s contactless feature to your Visa credit and debit cards.
  • Reduce or eliminate inhibitors to card usage by reviewing daily limits and fraud strategies.  Do they make sense for your card base and do they allow your cardholders to effectively use their cards?

Symitar Educational Conference:  On September 11-13, 2007, OneBridge participated in the 22nd Annual Symitar Educational Conference and Technology Expo in San Diego, California, with an estimated attendance of more than 700. 

Symitar is one of the credit union industry’s leading core technology vendors and the exposure OneBridge gained during the three day conference was timely.  In addition to picking up a number of good prospective customer leads, the conference gave us the opportunity to let Symitar’s customer base know who we are and what comprehensive suite of products and services OneBridge provides to clients nationwide. 

Share One Customer Conference:  On September 16-19, 2007, OneBridge participated in the Share One Customer Conference in Memphis, Tennessee. 

OneBridge was one of their select partners to exhibit at the conference, which posed an excellent opportunity to meet with Share One’s existing customer base and several prospective customers.  OneBridge also highlighted the value proposition of in-house credit cards as an introduction to Share One’s unveiling of their integrated credit card module they recently launched.  We gained valuable exposure by presenting to the entire group and have many prospective leads as a result.  The event was definitely a success for OneBridge and we look forward to returning for next year’s conference. 

Association for Financial Technology (AFT):  On September 16-19, 2007, OneBridge also attended AFT's 36th Annual Meeting held in Santa Fe, New Mexico.

AFT is a volunteer organization of industry visionaries, thought leaders, strategic senior managers and delivery professionals from companies that serve the financial services vertical market. As a new member of AFT, OneBridge was highlighted as a provider company.  Our president, Jim Kern, attended and expanded his business development contacts with account processors that serve the financial services marketplace. 

Important Reminders

Let's review your risk management parameters before the upcoming holiday season!

  • Stand-in Processing (OneBridge and Visa)
  • Velocity Monitoring
  • Fraud Scout

With the holidays rapidly approaching, now is a good time to review your various risk management parameters.  Contact OneBridge Client Service and they will be delighted to schedule a review with you including helping you determine if changes are needed for the upcoming season.  Please keep in mind that changes to OneBridge limits can be done live in as little as a business day.  However, changes at Visa for STIP will take up to one week to go into effect.

Industry News

Here are some interesting stories related to the payments industry that made

headlines recently.  A link to the full article is included below each summary.

 

Consumers in South Carolina and eastern Georgia will now have a new way to shop quickly and securely using Visa's state-of-the-art Visa payWave technology as the first issuer in the area begins to offer contactless payment cards.

First Citizens is first issuer in South Carolina to offer contactless payment cards

contactlessnews.com

 

NCUA Vice Chairman Rodney E. Hood delivered remarks today at the Credit Union National Association (CUNA) Payment Systems Conference.

NCUA Vice Chairman Discusses Electronic Payments and their Role in Enterprise Wide Risk Management

ncua.gov

 

CUNA Mutual Group, the insurer of the vast majority of CU plastic card programs and the target of some criticism for often raising the premium and deductible on that insurance, is emphasizing the message that such programs are worth having despite the costs.

CUNA Mutual:  Cards Still Worth It, Despite Losses

cutimes.com

 

When USC FCU sold its credit card portfolio to MBNA it chose the monoline bank because it didn't want to be competing with the giant lender on other products, but then MBNA was sold to Bank of America, which competes with the $300 million credit union in almost every market.

CUs Fear 'Sleeping with the Enemy' *

cujournal.com

 

* To access this article, you will need to register with The Credit Union Journal.  The Credit Union Journal is a great tool that provides access to valuable industry information and articles.  Just follow the directions when you click the link.