Key Dates

July 4
OneBridge corporate office is closed. Client Service is available at 800.322.4035. Have a safe and happy Independence Day!

July 5
Visa Join the Journey TORINO 2006 Olympic Winter Games statement insert delivery begins.

July 13
Point2Point Rewards Webinar from 3pm-4pm Eastern.
Click here to register!

July 22
Visa NFL promotion orders due to OneBridge.

July 27
Point2Point Rewards Webinar from 3pm-4pm Eastern.
Click here to register!


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Client Corner
Congratulations to Link Federal Credit Union in Indianapolis, Indiana! They are celebrating their 75th anniversary this year.


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Quick Fact
During the first three months of this year, VISA and MasterCard produced U.S. gross dollar volume on signature debit cards of $186.9 billion, compared to $157.4 billion for 1Q/04, an 18.7% gain. VISA posted first quarter signature debit card volume of $144.0 billion, while MasterCard reported $42.9 billion. During 2004, VISA racked up $542 billion in signature debit card gross dollar volume, giving the network a solid 79% share of the U.S. market.

- cardweb.com


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OneBridge People News
OneBridge welcomes Bill Crouch as our new sales consultant! Bill has extensive experience in the financial services industry selling to both credit unions and community banks. He will play an active role on the leadership team and will report to OneBridge president, Kim Graham Lee.

 

Point2Point Rewards Now Live For Capital CU

OneBridge's new cardholder rewards loyalty solution was launched at Capital Credit Union in Bismarck, North Dakota, on June 16, 2005.

"Our card programs are solid; however, the've hit a bit of a plateau the past two years and we haven't seen much new growth," said Cammie Schock, director of Electronic Services, Capital CU. "We are confident that this rewards program can play a huge role in boosting cardholder usage and overall activation."

Point2Point Rewards is a fully-hosted, turnkey program for both credit and debit cards. It offers turnkey marketing materials; a broad range of rewards types including merchandise, downloadable tunes, non-restrictive travel, giftcards and cashback; a website; and a 24/7, toll-free call center.

Join us for a one-hour webinar about Point2Point Rewards! We will share key benefits of rewards programs and best practices methodology so you can see how Point2Point Rewards can help you grow your card portfolio and increase cardholder loyalty.

Register by clicking on a date below to send Leslie an email:
July 13 at 3:00pm Eastern
July 27 at 3:00pm Eastern
August 10 at 3:00pm Eastern

Visit our website for more information about Point2Point Rewards.

Security Breach Receives National Attention

The recent security breach at CardSystems Solutions has received significant national attention due to the large number of affected accounts. It has been reported that potentially over 40 million cards of all brands were exposed. MasterCard reported that the compromised data included names, account numbers and verification codes that could be used to commit fraud; however, it did not include Social Security numbers, addresses, or birth dates which are necessary for identity theft.

CardSystems Solutions is a merchant processor that connects acquiring institutions to the networks. Below is a high-level diagram of the relationship:

Late last week, Visa notified OneBridge that they have seen an increase in fraud reports from issuers due to the breach. As a result, Visa is recommending that if issuers do not close the accounts listed in their CAMS bulletins, they should monitor them very closely for suspicious activity.

As OneBridge president, Kim Graham Lee, messaged in her email last week, OneBridge is committed to keeping our clients and their cardholders secure. We are currently in compliance with a variety of required and voluntary network audits for physical and information security, including: SAS70, Visa CISP, Network Security Assessment, and penetration tests. We assure you we will continue to focus on security as a top priority moving forward.

For more information about the breach, please see the first article in the Industry Update below.

OneBridge Client Tour 2005: The Journey Continues

The OneBridge team is on track for meeting their goal of visiting all clients by the end of this summer. In June, members of the team made it to RTP Federal Credit Union in Durham, NC and Drover Street Federal Credit Union in Indianapolis, IN for partner reviews. "Meeting with clients in a face-to-face setting is incredibly valuable," said Jim Strahl, senior client service manager. "It helps us ensure that we understand the goals and strategies of our client institutions and gives them an opportunity to share their feedback with us." Here are a few photos from the most recent visits:

 

 

RTP president, Doug Wilkerson, proudly displays the OneBridge drink coaster he recieved for correctly answering a question during the OneBridge trivia game.

 

 


RTP controller, Charles Venable; RTP president, Doug Wilkerson; RTP card coordinator, Robin Sharp; and OneBridge president, Kim Graham Lee wrap up a very successful partner review with a photo.

 


Drover Street president, Ann Garmon and Drover Street vice president, Bob Hamilton take a short break during the morning meeting.

OneBridge President Shares Rebranding Story with Marketing Group

On Tuesday, May 24, 2005 - almost exactly 9 months after AmeriCard officially became OneBridge - president Kim Graham Lee delivered a presentation to an Indianapolis-based marketing peer group about her experiences with the rebranding process. The presentation was entitled "What's in a Name: The Challenges of Rebranding a Company, Product or Service."

Kim's central message stressed the importance of understanding that a brand is not just a new name and a new look. A brand is a promise, and it is through the delivery of that promise that the brand is realized. She addressed everything from the legal issues involved in finding a new name to the creative process of designing the new look.

"Preparing for and sharing the OneBridge story gave me a wonderful chance to reflect on the last year and a half," said Kim. "Based on what we're hearing from our clients, we've made significant progress in living out our brand promise. I am very proud of what we have accomplished, and I am even more excited when I think of the opportunities that lie ahead for us to help our clients realize the value of their card programs."

Industry Update
Below are interesting stories about the card industry that have made headlines over the last few weeks. Links to the full articles are included below.

 

  • Merchant frustration with high interchange rates has resulted in five small retailers filing a class-action lawsuit against Visa, MasterCard International and three dozen of the associations’ large member banks and their affiliates. The lawsuit charges the groups with violating antitrust rules in the way they set credit card interchange prices.
    (click for full article "    Merchant File Class-Action Lawsuit Over Interchange Fees")
    - Card Forum