Key Dates

September 30
End of Join the Journey Torino 2006 Olympic Winter Games promotion.

October 1
Deadline for Settlement Fund Transfer Aggregation. Refer to October Mandates document.

October 3
Scheduled downtime (1 hour) for Gateway Navigator enhancements at 6:00pm Central Time. Authorizations will not be impacted.

October 14
Order forms for Visa's Ultimate NASCAR Experience promotion due to OneBridge.

October 19
Fraud and Compromise: Protecting You and Your Cardholders webinar at 11:30am Central Time. To register for this event, please send an email to Leslie Kern.

October 30
Daylight saving time ends. Indiana will be on Eastern Standard Time.

 

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The Fraud and Compromise: Protecting You and Your Cardholders webinar was held on Tuesday, September 27 for a full house of OneBridge clients. Visa USA Vice President of Risk, Joe Majka was the guest speaker at the event.

Joe provided a global update on fraud and compromise, offered best practices information, and covered what Visa is doing from a risk management standpoint.

Then, OneBridge Vice President of Card Programs, Janet Simpson gave an overview of fraud and compromise statistics specifically related to OneBridge clients and addressed the steps OneBridge is taking to help you strengthen your risk management efforts.

There were a few suggestions Joe mentioned in his presentation. OneBridge is very pleased to share what we are doing to help you fulfill them. They include:

• OneBridge does verify CVV on all transactions and verifies PINs on any transactions that come through our system with a PIN.
• OneBridge will soon be offering name matching on authorizations in order to help prevent fraud when counterfeit or skimmed cards are used.
• We are moving forward in utilizing Visa's Advanced Authorizations technology in our fraud detection services.

Because of the high level of interest in this topic, we have decided to offer this presentation a second time on Wednesday, October 19 at 11:30 Central Time. To register for this event, please send an email to Leslie Kern.

Dispute Agent To Be Released This Fall 

Our automated dispute management system, Dispute Agent, is currently being used by OneBridge Client Service and is being tested by two OneBridge clients. Implementations for all clients are scheduled to begin in October and run through November. You will be contacted by client service in the next two weeks with more information about your specific implementation and training.

Additionally, because Dispute Agent will enable the electronic transmission of documents, you will need to have a scanner. We have put together a document listing some minimal requirements for your scanner and will be forwarding that information to you next week.

Card Smarts
This section of Touchpoints includes tips and tidbits to help you get the most out of your card programs.

You can't manage what you don't measure.

This is an old adage in marketing, but it really applies to your card programs, as well. Before you initiate any marketing efforts to promote your program, you should first establish your baseline card program performance. A full ROI (return on investment) calculation would be best; however, you should at least be prepared to report changes in transactional spend and volume. Remember, card program spend is very cyclical, so you want to use the same month in the previous year for comparitive purposes.

Contact Vice President of Card Programs, Janet Simpson at 717-728-0290 for information about how OneBridge can help you measure and enhance you card programs.

The 2005 Share One Customer Conference, themed Back to School, was in Memphis, Tennessee on September 18 - 21. OneBridge President Kim Graham Lee, Director of Sales Bill Crouch, and Marketing Associate Leslie Kern represented OneBridge at the event.

In the photo to the right, Northern Star Credit Union CFO Joann Brown, Leslie, and Bill discuss the benefits of the Gateway system after Joann successfully completed the Gateway Navigator Challenge. In addition to exhibiting as a vendor, OneBridge also participated as a speaker during two of the sessions.

During Monday's lunch presentation, Kim shared a high-level overview of some of the benefits of internal card programs. Her presentation, entitled "Debunking the Myths About Managing Your Own Card Program" focused on sharing with the group the value OneBridge clients see in their card programs.

The four myths Kim debunked included:

1. It's a scary animal to bring our card program in-house.
2. It requires an entire department to manage it.
3. We may not be able to serve our cardholders as well.
4. We won't make as much/any money if we manage the program ourselves.

Bill built on Kim's message during the credit card session later that day. His co-presentation with Share One's Janet Harris-Smith included a demonstration of the Gateway Navigator as well as a more detailed explanation of how the system is used within the institution on a daily basis. Bill also introduced some more strategic questions including the impact rewards can have on a card program and the value of  relationship-based pricing.

"It was great to have OneBridge at our conference this year," said Share One's Vice President of Client Services Teri Van Frank. "Their message really got our clients thinking about the value of internal card programs. We look forward to continuing to develop our relationship with OneBridge."

Industry Update
Below are interesting stories about the card industry that have made headlines over the last few weeks. Links to the full articles are included below.

To access any Card Forum articles you will need to register with Card Forum. Card Forum is a great tool that provides free access to valuable card information and articles. To register, just follow the directions when you click the link.

• Several retail-trade groups filed an antitrust lawsuit on September 26 against Visa, MasterCard and their issuing banks in U.S. District Court in New York, charging that the three acted together to set credit card interchange fees.
  (click for full article "Retailers File Another Interchange Lawsuit Against Visa, MasterCard and Their Member Banks")
  - Card Forum

• MasterCard International plans to raise $2.45 billion through its initial public offering by selling 61.5 million shares representing 46% of its equity, according to the company's Security and Exchange Commission filing. That suggests MasterCard is valued at about $5 billion.
  (click for full article"New Shareholders Will Control MasterCard")
  - Card Forum

• A California company that specializes is handling online transactions says it has signed a non-binding letter of intent to buy credit card payment processor CardSystems Solutions Inc., target of the biggest known consumer data breach to date. 
  (click for full press release "CyberSource Seeks to Buy CardSystems")
  - Business Week Online